Tuesday, 10 January 2017

Go skinny: Create options that encourage wellness

Everyone has a favorite beverage. Maybe it’s a mocha coconut iced coffee. A frothy gourmet cocoa. Or an unstoppable chai chiller. As a business owner, you want to ensure you create menu options that satisfy every customer. What do you do then with 2017’s Taste Trends pushing toward wellness? Do you throw out the old menu and opt for health-conscious options instead?

Of course not. Even the most fitness-minded person wants a little break from water and kale. Instead of throwing out the old menu, create a wellness-oriented limited time offer (LTO).

Make it petite

Champion the 8 oz. cup. A petite drink allows customers to order something a little decadent without feeling like they’re sacrificing their entire diet.

Make it light

Give your customers the option of a different blend. For example, if a mix calls for half-and-half, offer 2% milk instead. If it can be made with skim milk, consider water.

You can also let customers leave off the whipped cream and sprinkles. While they look lovely atop the drink, they can amount to empty calories the customer doesn’t need to feel satisfied.

Make it personal

Offer a perk bar. Give customers access to the syrups and sauces they might love to add to their coffees. It adds a level of customization they love while allowing them to make the drink they crave. It’s the best of both worlds.

Make it an LTO

Going the extra mile for wellness-conscious customers won’t mean a hill of (coffee) beans if they don’t know it exists. Make sure your customers see what they can get when they order their drink on the skinny by adding a section to your menu, or drive up the hype by creating a Skinny LTO. It educates them about your offerings and gets them excited about sticking to their resolutions.

Have tips to help other beverage spots go “skinny”? Share with us in the comments!