Friday, 25 May 2012

Big Train Stops at WLSFA “Meet and Greet” in Las Vegas

Billed as the “Mother of all Meet and Greets”, the Weight Loss Surgery Foundation of America hosted its best annual conference yet recently in Las Vegas. We were introduced to the WLSFA by several of our consumer customers who discovered our Fit Frappe® low sugar high protein drink mixes in 2011.

The WLSFA mission has three components:

  • Ending Obesity by empowering people to move from surviving to thriving through weight loss surgery, education and support.
  • Performing charitable services and supporting research to find solutions to enhance the quality of life of the morbidly obese community.
  • Raising awareness and funds for surgery.
Antonia Namnath WLSFA Big Train

Antonia Namnath, CEO WLSFA

Antonia Namnath, CEO of WLSFA encouraged Big Train to help sponsor their annual conference. We are so glad we did! Attending from Big Train were Jim Wendt and Christiny Bouback from Big Train’s marketing department. According to Wendt, “The response from the WLS community for Big Train has been great. We were blown away by the positive response at the recent show in Vegas.

At the conference Big Train sampled Fit Frappe gourmet Protein Drink mixes: Espresso, Vanilla Latte, and Vanilla (coffee-free) blended with water and ice, and Fit Frappe Mocha served hot (by mixing the powder mix with hot water). We also handed out several of our low carb products (including low carb chai, low carb cookies, low carb brownies) and no sugar added mocha and chai. Customers seem to like the diversity of both our Protein drink mixes as well as the other non protein options.

One attendee at the show had an amazing protein mix recipe: Fit Frappe Sorbet. They take the mix add more ice less water and store in the freezer then eat it like ice cream. So it’s like a high protein no sugar frozen treat that’s good for you!

One of the charters for the WLSFA organization is to raise funds for weight loss surgeries. Connie Bailey, their first grant recipient, attended the Las Vegas event and posted this video on You Tube after trying our protein drink mixes (one of our best testimonials ever). Thanks Connie!

We didn’t ask for this video and so it means a lot to us that Connie would take the time out of her day to produce and share this video with her You Tube followers. Thanks again Connie!  WLSFA profiled an inspiring documentary produced by our friends at BariatricTV about Connie and her sister that has received over 100,000 views check it out: http://wlsfa.org/media-kit/view-surviving-to-thriving/the-film/

Some Fun before the Conference

Wendt and Bouback wanted to do something fun for WLSFA attendees prior to the show and invited some of the early bird attendees on a private tour of Zappos.com‘s corporate HQ that is close to the Las Vegas strip. The company was recently ranked #11 Best Company to Work for by Forbes Magazine in 2012. Zappos is legendary for its unique and sometimes wacky culture. The Book Delivering Happiness. A Path to Profits, Passion and Purpose, by the company’s CEO Tony Hsieh is a MUST read for anyone looking to overcome adversity and make great things happen by among other things building win-win relationships with people. Wendt figured the WLSFA community, a passionate and brand-loyal group, would appreciate the Zappos tour. In typical Zappos exceed-customer-expectation fashion, the Zappos Insights team made an exception for us (Natalie rules) and graciously hosted their first ever Friday tour (as that was the only day that worked for us). Here are a few pics:

Zappos Tour All Aboard with Big Train and WLSFA Attendees

Melting Mama photo bombing Wendt’s Zappos Tour sign pic.

Las Vegas Limo Bus Big Train

Thx Celebrity Coaches for the Big Train ride!

Zappos Reception

Zappos Reception

Tony Hsieh Desk Big Train Tour

No managers get offices, not even the CEO.

no ties at Zappos

Beware vendors: Do not wear a tie at Zappos.

 

Zappos VIP Tour Big Train

Everyone is a VIP at Zappos.

Thanks everyone at the WLSFA “Meet and Greet”! And just how did folks respond to Big Train at the event. According to Namnath, “I knew your Fit Frappe was going rock it in Vegas it IS the talk of the show!!!!

It truly was a humbling experience meeting so many people that have made huge differences in their lives. So inspirational! Thanks for the great feedback on our products. Thanks Zappos for the amazing tour and service for our group. I don’t know what impressed us more the $16 Million record braking sales day poster or the size 40 boot you shared with us. For more information about WLSFA go to http://www.wlsfa.org. For more information about Zappos, go to http://www.zappos.com. And to find out more about Big Train go to http://www.BigTrain.com. To get more information about Fit Frappe gourmet protein mixes go here.