Monday, 15 August 2011

Protein Coffee Mix Fit Frappe Launched at IDEA World Fitness Convention.

Protein Coffee just sounds amazing right? Finally we got to tell the world about Big Train’s latest creation, Fit Frappe, a delicious easy to make “just add water” protein drink mix line of beverage products at the IDEA World Expo. Hot iced, or blended, drink it your way.

Fit Frappe launched at IDEA

We’ve been biting our lips, jumping up and down over this new protein mix product line for quite a while. We knew it tasted great and offered a unique healthy product line with 3 coffee flavors and two non-coffee flavors. This product has been in our R&D office for months tweaking the products to get them just right. Getting a protein mix to taste great and easy to make is one thing, but adding 3 coffee flavors and making them taste delicious takes beverage mix panache to the genius level. Will it be a hit? Well if what we heard at the IDEA World Fitness Convention in LA carries over to the rest of the marketplace, then absolutely. Could this be our best selling product ever?

Coffee Protein Mix Fit Frappe Made 3 Ways

Fit Frappe Protein Drink Mix Taster

Another satisfied Fit Frappe taster at IDEA World

The IDEA show attracted thousands of protein-loving people in the fitness business ranging from gym owners, trainers, fitness consultants, fitness managers for both private and government institutions, and hard core fitness and health gurus.

IDEA World Fitness Show

Fit Frappe Launched at IDEA World 11 in LA

Some actual quotes we heard at the show about Fit Frappe include: “Oh my God“; “This is the best protein drink I’ve ever tried period“; “I want to recommend this for my clients“; “This will replace my morning coffee“; “It doesn’t have that typical protein aftertaste“; “What, you can make hot or cold? I’m sold” “Can I add my own coffee to the vanilla or choclate flavors?” (yup) Well, we happen to agree. A lot of people thought Fit Frappe would be a great meal replacement as part of their diet program.

Of course the last question we heard constantly at IDEA was “Where do we buy it?” In order to let consumers try it right away, we are offering a Fit Frappe 5 Pack for sale on our Facebook page (yup we have a store on our Facebook page – click on the Shop Now link on the left hand navigation pane.) This 5 Pack has one single serving (one 16 oz or 2 8 oz servings in each packet) each of all all 5 flavors: Espresso, Vanilla Latte, Mocha (this writer’s FAV and is to die for), and Vanilla (awesome) and Chocolate too. Big Train is in the process of releasing this product to the foodservice industry including coffeehouses as well as distributors, retailers, and other partners. So ask your barista or store manager to get on the ball and get Fit Frappe at your favorite shop. If you can’t find at your local store, try our facebook page next week as we will have a larger container available for your favorite flavor very soon.

So what? Well let’s start with the nutritionals. In a 16oz serving you get: 20g protein; at least 1g fiber; <1g sugar (2nd to last ingredient is a tad of sucrolose); and 19 vitamins and minerals. And it’s only around 130 calories. Only 3.5g fat, 24g carbs. And it’s gluten free. The protein is calcium caseinate, a milk derivative. While we do not add dairy in terms of ingredients, there is a tiny bit of lactose as a result of the caseinate.

Calcium caseinate has a high biological value and contains all the essential amino acids required by our bodies.  It is a complete protein meaning it contains all the essential amino acids (Isoleucine, Leucine, Lysine, Methionine, Phenylalanine, Threonine, Tryptophan, Valine) in addition to the non-essential amino acids (Alanine, Arginine, Aspartic Acid, Cystine, Glutamatic Acid, Glycine, Histidine, Proline, Serine, Tyrosine). It is absorbed slower than whey protein. As a result, the body will feel fuller longer in addition to absorbing more of the amino acids and peptides.

In addition to these biological benefits, calcium caseinate’s bland taste provides better overall flavor than whey protein.  It was also preferred in our beverage application for its solubility. It dissolves faster in water than whey. Consult your nutritionist if you have additional questions.

“How much caffeine is in Fit Frappe?” For those looking for the optimal kick, the Espresso flavor has 200mg caffeine in a 16oz serving. The Mocha flavor as 110 mg caffeine. Vanilla Latte has 100mg. The chocolate non coffee has a tad of naturally occurring caffeine from chocolate (10mg). If you want a great tasting protein drink with no caffeine, then you’ll love the Vanilla flavor of Fit Frappe (0mg).

We also announced at the show, Big Train’s support for Good Sports, a non profit organization whose mission is to support inner city kids by providing free athletic gear to encourage healthy active lifestyles. A portion of all profits from Big Train’s Fit Frappe product sales will go to support this great cause. Check out the videos about the Good Sports relationship and how to make Fit Frappe 3 ways (hot, iced, or blended) on our You Tube channel here.

Introducing Fit Frappe

Power your day with Fit Frappe.

So go ahead, have your taste and protein too. In case you MUST have it now, go to our Facebook page and click on the “Shop Now” link on the left side to buy Fit Frappe now – 5 Pack sample kits and larger containers of each flavor are available now. For more information about Fit Frappe or to see our video on “How to Make Fit Frappe 3 Ways“, go to http://www.FitFrappe.com. Have specific questions about Fit Frappe? Send an email to fitfrappe@bigtrain.com . Or ask us on Facebook or twitter. Got a Fit Frappe protein drink mix recipe? Please share. For more information about Big Train, go to http://www.bigtrain.com or call 800 BIG TRAIN (244-8724). Power your day with Fit Frappe, protein coffee mix.