Tuesday, 8 January 2013

Define The New You in 2013

How will You Define the New You in the New Year? Tell us your 2013 Health & Fitness Goals and Win.

In order to help our customers keep their healthy New Year’s resolutions and reach their fitness goals, we are promoting Fit Frappé as a healthy way to stay on track in 2013. We are encouraging consumers to “Define the New You in 2013” by going to our landing page and telling us how they plan to achieve their goals in the new year.

As part of this promotion Big Train is holding a contest for consumers. Go to BigTrain.com/DefineTheNewYou to view the video (or see the YouTube video below) then head over to the Define the New You Contest page and enter to win! Consumers can fill out their name, email and phone number to be entered into a drawing to win one of over 200 prizes:

  • 100 Fit Frappe Tumblers
  • 100 Fit Frappe protein drink shakers
  • Grand Prize: 10 Asics Fitness Packages

Promotion begins January 7th and ends January 31, 2013. Winners will be selected at random and will be notified after the promotional period ends. For giveaway details and terms and conditions go here.

About this Project.

The idea behind the “Define the New You in 2013” video was to showcase friends, customers and some of southern California’s brightest in the social media and health/fitness communities, asking them how they will be reaching their goals in 2013. In total, there were about 30 participants and their responses primarily focused on health/fitness and life improvement. The photo shoot itself was a blast, taking place near the train station in San Juan Capistrano, with a fantastic brunch at nearby restaurant, Sarducci’s.

It was drizzling a little, but that didn’t stop our all-stars from showing up with their optimism and advice in tow. Some of us grabbed some Chai lattes at Hidden House Coffee who proudly serves Big Train drinks by the train station. The photographs were taken by Dana and Jeff from Sipper Photography. They were great to work with! The music on the video is from an up and coming independent artist Wildon Ash. Thanks so much for letting us use your inspiring song “Shine On”!

Check out some behind the scenes photos from that day:

Some of the Faces You’ll See

Louie Baur is Long Beach Louie
Chris Fleury Healthy Living
Cassey Ho of Blogilates


Calvin Lee of Mayhem Studios
Lori Moreno Inspirational
Ted Nguyen Avid Life-Learner


Shannon Smith is @beautysmith
Michelle Vicari is Eggface
MaryAnne Wendt Loves Purple



Define the New You in the New Year and Win

Don’t give up on those 2103 health and fitness goals. Share them with us and win! Some say that writing down your goals helps people realize them. To enter the giveaway, terms and conditions or for more information go to BigTrain.com/DefineTheNewYou today. Hurry! Contest ends on January 31st. Good luck. Now go make it happen.