Coffee Fest Chicago 2013 was a blast! Two weeks ago from June 8-10, baristas, roasters, business owners, and coffee lovers alike flocked to Navy Pier to learn about the newest, up-and-coming trends in the specialty coffee industry at Coffee Fest Chicago. Coffee Fest has served the specialty coffee and gourmet tea industries since 1992 by joining relevant educational programs with an informative trade show floor. Through the years, Coffee Fest has created a successful show that now sports over 300 booths—and this year Big Train was one of them! We had the chance to see a lot of new products, coffee and tea-making techniques, and meet many wonderful, coffee-loving people!
Big Train is happy to now be a party of the Kerry family and was thrilled to be a part of their booth at this year’s Coffee Fest. Kerry was the very first booth as customers entered the trade show, so we got a bunch of traffic! Big Train was a big hit at the Kerry booth; people had the chance to take home samples of the Blended Iced Coffee and Blended Iced Crème products. People visited our booth multiple times in order to get as many samples as possible! We blended up free samples of our Blended Ice Coffee Kona Mocha and Blended Ice Crème Caramel during set up and registration which brought a lot of attention to the booth both before and during the show. We also said hello to several of our current customers and welcomed new ones.
Throughout the show, Big Train appeared as an industry leader in a lot of ways! One of our in-house baristas held a Blending Seminar where she taught people how to properly use Big Train products in the best, most efficient way possible. This seminar definitely made us look like a frontrunner in the industry and we had people come up to the booth afterwards and tell us how helpful it was.
We also featured many of our products at our booth, including the new Caramel Blended Iced Frappe Crème mix as well as the new Kona Mocha Blended Iced Coffee mix. Coffee Fest even chose to highlight Big Train’s Fit Frappes, Blended Cremes, and Real Fruit Smoothies as “special [and] outstanding products” throughout the show. Big Train ALSO won third place in the New Product Showcase for our Fit Frappe Spiced Chai!
We noticed many new and interesting trends while visiting other booths at the show. Many booths were advertising “organic” and “indulgent” oatmeal as a snack or meal to go along with coffee and tea. Oatmeal has low levels of fat and calories and high levels of protein and fiber, so it’s easy to see why it’s so popular! Though it was a bit unique to see oatmeal at a coffee trade show, the delicious, good-for-you breakfast food is becoming a staple in many coffee shops.
Overall, Big Train had a very productive and positive experience at Coffee Fest! We gained many new customers and continued to make Big Train a leading brand in the coffee industry! Special thanks to Brittany Crouch, Theresa Pope, Jennifer William, Lani Peterson, Paul Bulthuis, Andy Solheim, Louise Kruse, and Wyatt Edenfield for making this all possible.
For more information about Coffee Fest, go to www.coffeefest.com
For more information about Big Train, visit our website at www.bigtrain.com or call 800-BIG TRAIN (244-8724)