Wednesday, 23 November 2011

Gourmet Protein Drink Mixes 50% off Black Friday through Cyber Monday

Black Friday Sale:

Gourmet Protein Drink Mixes 50% off
Black Friday through Cyber Monday.

Big Train® offers consumers half off Fit Frappé™ to kick off the holiday season.

Lake Forest, CA (November 23, 2011)

Big Train, a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, food service and retail industries in the US and abroad, is offering its first ever Black Friday Sale offering 50% off its Fit Frappé™ gourmet drink mix products to consumers.

Black Friday Cyber Monday Protein Drink Mix SaleBig Train launched its Fit Frappé™ beverage line earlier this year creating a huge buzz with consumers looking for a great tasting, healthy protein drink. Fit Frappé™ products come in three coffee flavors: Espresso, Vanilla Latte, Mocha, and two non-coffee flavors, Vanilla and Chocolate. A versatile drink mix, each flavor can be served hot, iced, or blended. Each comes in a 2.26 lb container while offering 20g protein, less than 1g of sugar, 19 vitamins and minerals, 5g fiber and only 130 calories in a 16 oz serving. Each container includes enough mix for 19 16 oz servings (or 38 8 oz servings.) Big Train also sells a 5-Pack Sample kit to let consumers try all 5 flavors.

While many of Big Train’s food service and coffee house customers are starting to carry Fit Frappé™ in their shops, a growing base of consumers are discovering the products through Big Train’s various sampling and marketing efforts.

“We were truly humbled by the overwhelmingly positive response for Fit Frappé™ from specialty coffee drink fans, health and fitness enthusiasts, the weight loss  community, and foodies online”, says Jim Wendt, eCommerce Marketing Manager for Big Train. “They love that Fit Frappé™ is easy to make by just adding water, and because it tastes great unlike most protein mix products. As we prepare for heavy New Year demand for healthier products, we wanted to give back to our consumer customers and online fans while continuing to support Good Sports.”

The Big Train Fit Frappé™ Black Friday Sale starts early Friday Morning November 25th and ends just before midnight on Cyber Monday, November 28th.  Consumers can take advantage of this sale at two places:

Cyber Monday Protein Deals1) Big Train Facebook Store: “Shop Now” link
2) Fit Frappé™ Website:

Big Train is also encouraging consumers eager to purchase Fit Frappé drinks, to ask their favorite barista or café to carry Fit Frappé™ or have them contact Big Train’s customer service department for more information or samples. Food service operators can request information for selling Fit Frappé™ by completing this form or contact Big Train via telephone at 800 BIG TRAIN (244-8724) 7:30 am – 4:30 pm Monday – Friday, Pacific Time, or via email Big Train at

Big Train announced recently that its Fit Frappé™ Protein Coffee Drink mix line had won one of three Best New Products awards at the 2011 Coffee Fest Show in Seattle, adding to a growing list of acclaimed beverage mix product awards for Big Train.

In August, Big Train announced a new partnership with Good Sports, whereby Big Train will donate a portion of profits from sales of Fit Frappé™ products to Good Sports, whose mission is to increase youth participation in sports, fitness, and recreational programs by targeting one of the major obstacles limiting participation-access to sports equipment. Black Friday sales will also count toward this mission.

About Big Train, Inc.:

Founded in 1991, Big Train is a leading manufacturer and distributor of premium powdered and liquid concentrate beverage mixes serving the specialty coffee, food service and retail industries in the US and abroad. Headquartered in Lake Forest, California with a manufacturing facility in Rancho Santa Margarita, California, Big Train is known for high quality beverage solutions that are great tasting and easy to prepare. Big Train offers a wide array of products including blended ice coffees, coffee-free blended crème frappes, chai teas, iced teas, protein drink mixes, fruit smoothies, kids’ beverages, hot cocoas (hot chocolates), low carb beverages and baked goods, powdered soft serve and flavored syrups to more than 20,000 customers including independent and small chain coffeehouses, bakeries, food service and cafe operators and its extensive international distributor network. For more information, visit or call 800-BIG-TRAIN (that’s 800-244-8724).

Big Train’s Black Friday Cyber Monday 50% Off Gourmet Protein Drink Sale:

This promotion is limited to Big Train’s Fit Frappé™ consumer products for retail. To take advantage of the Fit Frappé™ Gourmet Protein Drink deals, see the two links above. The promotion begins early Black Friday 2011 (November 25) and ends at midnight on Cyber Monday, November 28. For more information about Fit Frappé™ Gourmet Protein Drink Mix products, go to