Thursday, 26 January 2017

Island Oasis brings the Fuel to your favorite Big Train beverage.

There’s nothing we love more than collaborating with our partners. Usually that means you, our favorite beverage slingers and at-home baristas. This time, we’re collaborating with one of our favorite brands, Island Oasis, to bring you new ideas on how to wow your customers in the new year.

We’ve got beverages you can blend up in a minute, but that doesn’t mean they can’t be made even better. Customers are looking to add wellness to their food and beverage goals for 2017, so how do you satisfy that need without sacrificing their favorite beverages? Easy: Island Oasis Fuel.

Fuel is a line of supplements created by Island Oasis to be added to or taken with a favorite beverage. It’s designed by pharmaceutical experts with quality in mind, which means it gives you and your customers the kick your drink needs without a chalky aftertaste. It can be added to a favorite smoothie mix, taken with a much-loved specialty coffee, or blended on its own. In fact, some protein flavors even come in a creamy chocolate.

The best part of Fuel by Island Oasis? We make it easy to not only get more information about each of our supplements, but to add them to the menu. Build a wellness-oriented lineup with marketing support from Island Oasis’s sales representatives. They’ll help you create menu and additive boards, order the Fuel nutrients you want to serve, and get you merchandising materials. It’s free of charge and then you can showcase your Fuel selection—including banners, smoothie club cards and nutritional information signs.

We have a few mixes we love to blend with Fuel by Island Oasis, including our Blended Iced Crème Frappé Dragonfly Coconut and our Carb Conscious Vanilla Latte Mix. Both are great ways to get started. No matter your favorite, Fuel goes flawlessly with Big Train flavors to ensure you and yours can still enjoy your regular drink and work on wellness goals.

What favorite Big Train beverage would you add a little Fuel to? Tell us in the comments!

Tuesday, 10 January 2017

Go skinny: Create options that encourage wellness

Everyone has a favorite beverage. Maybe it’s a mocha coconut iced coffee. A frothy gourmet cocoa. Or an unstoppable chai chiller. As a business owner, you want to ensure you create menu options that satisfy every customer. What do you do then with 2017’s Taste Trends pushing toward wellness? Do you throw out the old menu and opt for health-conscious options instead?

Of course not. Even the most fitness-minded person wants a little break from water and kale. Instead of throwing out the old menu, create a wellness-oriented limited time offer (LTO).

Make it petite

Champion the 8 oz. cup. A petite drink allows customers to order something a little decadent without feeling like they’re sacrificing their entire diet.

Make it light

Give your customers the option of a different blend. For example, if a mix calls for half-and-half, offer 2% milk instead. If it can be made with skim milk, consider water.

You can also let customers leave off the whipped cream and sprinkles. While they look lovely atop the drink, they can amount to empty calories the customer doesn’t need to feel satisfied.

Make it personal

Offer a perk bar. Give customers access to the syrups and sauces they might love to add to their coffees. It adds a level of customization they love while allowing them to make the drink they crave. It’s the best of both worlds.

Make it an LTO

Going the extra mile for wellness-conscious customers won’t mean a hill of (coffee) beans if they don’t know it exists. Make sure your customers see what they can get when they order their drink on the skinny by adding a section to your menu, or drive up the hype by creating a Skinny LTO. It educates them about your offerings and gets them excited about sticking to their resolutions.

Have tips to help other beverage spots go “skinny”? Share with us in the comments!